Key Points
- Apple and Google announce a partnership to use Gemini AI for the next Siri.
- Google will build a custom engine for Apple Intelligence without branding Gemini on devices.
- Apple plans to run the AI on its own servers and devices, emphasizing privacy.
- Google’s mobile AI experience and data resources likely gave it an edge over competitors.
- Privacy advocates raise concerns about data handling, though experts say queries stay on Apple hardware.
- The deal may reinforce big‑tech dominance, but U.S. regulators appear less likely to intervene now.
Background of the Deal
Apple and Google released a joint statement confirming that Google’s Gemini artificial‑intelligence models will power the next generation of Siri. The arrangement allows Apple to create a bespoke engine for its Apple Intelligence platform without prominently displaying the Gemini brand on its devices. Observers point out that the two companies have a history of collaboration, including a prior agreement that made Google the default search engine on Apple hardware.
Why Google Was Chosen
Industry analysts suggest that Google’s extensive experience with mobile AI and its ability to optimize models for smartphones gave it a clear advantage over other AI firms. The partnership reflects Google’s deep expertise in training large models and implementing safety guardrails, as well as its ownership of a mobile operating system that facilitates integration.
Implications for Siri and Apple Intelligence
The new Gemini‑based engine is expected to enhance Siri’s capabilities, moving it further into the “agentic AI” era. Apple is likely to keep the underlying technology private, hosting the AI on its own servers and devices rather than routing queries to Google’s cloud. This approach aligns with Apple’s emphasis on on‑device processing and user privacy.
Privacy Considerations
Privacy advocates note that Google’s access to vast amounts of user data through its search, Chrome, and Android services raises concerns about how sensitive information might be handled. However, experts quoted in the source argue that the model will reside on Apple’s infrastructure, reducing the risk of data being sent to Google’s servers.
Regulatory Outlook
The collaboration between two of the world’s most valuable tech companies could reinforce their market dominance, potentially prompting scrutiny from regulators. Nonetheless, the source indicates that the current U.S. administration may be less inclined to challenge such big‑tech deals compared with previous administrations.
Industry Reaction
Commentators note that the partnership marks a shift away from Apple’s earlier attempts to develop its own AI models in isolation. It also underscores the competitive landscape where firms like OpenAI and Anthropic were reportedly seeking to become Apple’s AI partner. The decision reflects a pragmatic choice to align with a partner that brings proven mobile AI expertise.
Source: cnet.com