Key Points
- Robert LoCascio founded Eternos as a legacy service after leaving LivePerson.
- Client interest led to a pivot toward personal AI models that capture an individual’s expertise.
- The company rebranded as Uare.ai and introduced the Human Life Model (HLM).
- Uare.ai raised $10.3 million in seed funding led by Mayfield and Boldstart Ventures.
- The upcoming platform will let users train AI replicas using text, voice, and video.
- Uare.ai’s models will not rely on generic LLM data and will admit when they don’t know an answer.
- Revenue plans include subscriptions and revenue‑share for monetized digital twins.
- Uare.ai targets creators and professionals, differentiating from broader chatbot competitors.
- Industry peers include Delphi, which works with high‑profile figures like Arnold Schwarzenegger.
Background and Early Vision
Robert LoCascio, after nearly three decades as CEO of LivePerson—the public firm that pioneered web chat in 1997—shifted his focus to generative AI. In 2024, he founded Eternos, a self‑funded legacy service designed to preserve a person’s voice and stories for their loved ones after death. The company gained early attention when a terminally ill client, Michael Bommer, spent 25 hours speaking with Eternos to create a digital replica of his life, interests, and worldview.
Pivot to Personal AI and Rebranding
LoCascio observed that many individuals seeking Eternos were not preparing for death but were interested in using the technology for other purposes. This insight led Eternos to develop a new framework called the Human Life Model (HLM), which captures an individual’s unique values, life story, and decision‑making traits using only that person’s data, rather than relying on general large language models. Recognizing the broader potential, the company rebranded as Uare.ai and announced a seed round of $10.3 million, led by Mayfield and Boldstart Ventures.
Human Life Model and Platform Features
The HLM framework enables users to train a personal AI that reflects their full expertise and personality. The upcoming Uare.ai platform will ask users to share their life story, answer questions about childhood, pivotal moments, and professional background, and submit additional facts via text, voice, and video. Unlike chatbots such as Character.ai, Uare.ai’s models will not fill gaps with generic data; they will simply indicate when they do not know an answer.
Funding, Leadership, and Market Position
With the $10.3 million seed investment, Uare.ai plans to launch later this year. Revenue strategies include subscription fees and a revenue‑share model for users who monetize their digital twins. Navin Chaddha, managing partner at Mayfield, highlighted the company’s focus on individual professionals—such as CPAs—as a differentiator from competitors. LoCascio’s track record as a successful entrepreneur further bolsters confidence in the venture.
Industry Context and Competitors
The personal AI space also includes startups like Sequoia‑backed Delphi, which has attracted high‑profile figures such as Arnold Schwarzenegger to create replicated knowledge experiences. Uare.ai aims to stand out by targeting creators and professionals who want a scaling tool for content generation, customer interaction, and project execution, leveraging the unique HLM approach.
Source: techcrunch.com