Key Points
- Grok 4 launch led to a 325% increase in gross revenue on iOS to $419,000
- Daily downloads of the Grok iOS app increased by 279% to 197,000
- Addition of AI companions had a less pronounced impact on downloads and revenue
- Grok’s ranking on the U.S. App Store increased to No. 3 overall and No. 2 in Productivity
- New subscription plan, SuperGrok Heavy, offers early access to new features for $300 per month
Grok’s AI Companions and Latest Model
Grok’s raunchy, unfiltered AI companions may be making headlines for their unhinged and often NSFW responses, but it’s Grok 4, xAI’s latest model, that’s been driving the app’s revenue of late. The launch of Grok 4 led to a significant increase in revenue, with gross revenue on iOS jumping by 325% to $419,000.
The model’s launch also led to a 279% increase in daily downloads of the Grok iOS app, with 197,000 downloads on the day of the launch. However, the addition of Grok’s AI companions the following week had a less pronounced impact on downloads and revenue.
Interest in the new model also drove up Grok’s ranking on the U.S. App Store, making Grok the No. 3 app overall and No. 2 in the Productivity category. The company has also announced a new subscription plan, SuperGrok Heavy, which offers early access to Grok 4 Heavy and other new features for $300 per month.
Source: techcrunch.com