Apple CEO Tim Cook Emphasizes Need to Win in AI

Key Points

  • Apple CEO Tim Cook emphasized the need for the company to win in AI
  • Cook told employees that Apple must invest in AI to stay competitive
  • The company has launched several AI-powered features under the Apple Intelligence umbrella
  • Upgrades to Siri have been significantly delayed
  • Cook acknowledged that Apple has fallen behind its competitors in AI

Tim Cook reportedly tells employees Apple ‘must’ win in AI

Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI. The meeting came after an earnings call in which Cook told investors and analysts that Apple would significantly increase its AI investments. Cook reportedly told employees, \

Source: techcrunch.com