Key Points
- Google announces a multi‑year partnership with Steph Curry.
- The AI Basketball Coach uses Gemini and Pixel cameras to analyze shot form.
- Curry tested the AI system during his three‑day Curry Camp with 30 student athletes.
- He is designated as a “Performance Advisor” for Google Health and upcoming Fitbit models.
- Curry will test Google’s personal health coach using Pixel phones, watches, and earbuds.
- Feedback from Curry’s team will help fine‑tune algorithms and future product experiences.
Partnership Overview
Google revealed a multi‑year partnership with Steph Curry ahead of its Made by Google event. The agreement positions the NBA superstar as a “Performance Advisor” and ties his athletic expertise to Google Cloud’s artificial‑intelligence capabilities. Google says the collaboration will allow Curry to leverage AI insights to analyze his shot quality and refine his workout plans, aiming to boost his already impressive performance.
AI Basketball Coach Experience
The partnership showcases Google’s AI Basketball Coach, an experiment that turns the Gemini model and Pixel cameras into a jump‑shot coach. During Curry Camp—a three‑day basketball camp where Curry mentors 30 student athletes—the AI Basketball Coach evaluated his shooting form and provided visual feedback. Google quoted, “Through interactive demos and challenges, the next generation of athletes learned how our technology can help them elevate their game.” The system examines shot mechanics, offering data‑driven suggestions for improvement.
Health and Wearable Integration
Beyond on‑court analytics, Curry’s role extends to shaping Google Health and upcoming Fitbit models. As a Performance Advisor, he and his team will test Google’s personal health coach, offering feedback to enhance the product’s ability to deliver tailored advice. The testing involves Pixel phones, watches, and earbuds, with the goal of fine‑tuning algorithms, training data, and future product experiences based on real‑world athlete input.
Strategic Implications
This collaboration blends elite sports performance with cutting‑edge AI, positioning Google as a partner for athletes seeking data‑driven improvement while also gathering valuable insights for consumer health technology. By integrating Curry’s expertise into product development, Google aims to refine its health ecosystem and demonstrate practical applications of AI in sports.
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Source: engadget.com