Key Points
- Samsung plans a South Korean launch event in late September.
- The Galaxy Z TriFold is a triple‑screen phone with a 10‑inch OLED display.
- Camera specs include a 200‑megapixel main sensor, 3‑camera system.
- Price is expected to be around $3,000.
- New AI smart glasses will be audio‑only and run on Qualcomm’s AR1 chip.
- Project Moohan mixed‑reality headset will also be introduced.
- Devices aim to compete with Meta Ray‑Ban glasses and Huawei’s Mate XT.
- The TriFold folds on two hinges, offering three displays when fully opened.

Upcoming Launch Event
Samsung is expected to host a Unpacked‑style event in South Korea toward the end of September, where it will showcase several new devices. The primary focus of the announcement will be the Galaxy Z TriFold smartphone, which will be the company’s first triple‑screen phone to reach the market.
Galaxy Z TriFold Details
The Galaxy Z TriFold is described as a triple‑screen device that folds on two hinges, offering three distinct displays when fully opened. When closed, a separate display appears on the opposite side of the phone. According to animation footage shared on social media, the main display unfolds from the sides, creating a large 10‑inch OLED screen. The phone’s camera array includes a 200‑megapixel main sensor, a 12‑megapixel ultrawide 12‑megapixel ultrawide sensor, and a 10‑megapixel telephoto lens, forming a triple‑camera system. Pricing is expected to be about $3,000.
AI Smart Glasses and Mixed‑Reality Headset
In addition to the TriFold, Samsung plans to launch Project Moohan, a mixed‑reality headset, and a new pair of AI smart glasses. The glasses are audio‑only, powered by Qualcomm’s AR1 chip, and are anticipated to run on Android XR. These devices appear aimed at competing directly with Meta’s Ray‑Ban smart glasses, offering a distinct approach focused on audio functionality and AI integration.
Market Context and Competition
The introduction of a triple‑screen phone follows Huawei’s earlier release of the Mate XT, which also featured three screens but remains unavailable in the United States. Samsung’s TriFold could become the second such device accessible to a broader global audience, though its U.S. availability timeline has not been disclosed. By pairing the phone with AI glasses and a mixed‑reality headset, Samsung is expanding its hardware ecosystem and signaling a strategic push into immersive and AI‑driven experiences.
Analysts note that while the term “trifold” is commonly used, the device technically folds on two hinges, making “triple‑screen phone” a more precise description. Samsung’s emphasis on a high‑resolution main camera and a sizable OLED display suggests an effort to differentiate the TriFold from existing foldable models.
Speculations and Consumer Outlook
Early reactions to the leaked specifications indicate excitement about the large display and advanced camera system, though the projected $3,000 price point may limit initial adoption to premium segments. The AI glasses, being audio‑only, could appeal to users seeking hands‑free interaction without a visual display, positioning them as a niche complement to existing smart‑glasses offerings.
Overall, Samsung’s upcoming launch reflects a broader industry trend toward multi‑form factor devices and immersive technology, aiming to capture consumer interest across smartphones, wearables, and mixed‑reality platforms.
Source: cnet.com