Key Points
- Salesforce CEO Marc Benioff publicly switched from ChatGPT to Google Gemini 3.
- He tested Gemini 3 for only two hours before making the change.
- Benioff praised Gemini 3’s speed, reasoning and multimodal support for text, images, code, audio, and video.
- He declared he will not return to ChatGPT.
- Salesforce previously partnered with OpenAI and integrated ChatGPT into its products.
- Gemini 3 is built on Google DeepMind advances and offers a unified AI architecture.
- The shift may influence Salesforce’s AI strategy and broader enterprise AI adoption.
Salesforce
Benioff’s Public Conversion
Marc Benioff, chief executive of Salesforce, publicly declared his abandonment of ChatGPT in favor of Google’s Gemini 3. After a brief two‑hour trial, Benioff posted a decisive statement that he would not revert to the previously favored chatbot. He described the experience as a “leap” that was “insane,” highlighting improvements in reasoning, speed, and the handling of images and video. The post was unambiguous, emphasizing his personal conviction and the perceived superiority of the new model.
Performance Praise
Benioff lauded Gemini 3 for its rapid response times and sharper output across multiple formats. He noted that the model’s multimodal capabilities—supporting text, images, code, audio, and video—delivered a more cohesive and flexible user experience. The speed and quality of the reasoning process were singled out as key differentiators that set Gemini 3 apart from existing AI chat solutions.
Implications for Salesforce
Salesforce has long integrated AI into its product suite and was among the first enterprise firms to partner with OpenAI, embedding ChatGPT‑based tools within its customer‑relationship platform. Benioff’s shift suggests a potential re‑evaluation of that partnership and may influence the direction of Salesforce’s AI strategy. Given the company’s deep reliance on AI for productivity and customer engagement, a move toward Google’s ecosystem could reshape the underlying technology stack.
Google’s Gemini 3 Architecture
Gemini 3 leverages advances from Google DeepMind, unifying a range of AI capabilities into a single architecture. The model’s ability to process and generate content across diverse media types positions it as a versatile engine for both consumer‑facing applications and enterprise solutions. This breadth of functionality aligns with the needs of high‑frequency users like Benioff, who manage data, dashboards, and visual presentations in rapid succession.
Industry Reaction
The announcement sent ripples through the AI community, underscoring the accelerating competition among large‑scale language models. Benioff’s stature as a visible advocate for AI adoption adds weight to his endorsement, suggesting that even entrenched preferences can shift quickly when a new technology demonstrates clear advantages. Observers note that such high‑profile conversions may prompt other enterprises to reassess their own AI alignments.
Source: techradar.com